PUTRI IRAWAN
EDITOR | PRODUCER
CONTENT STRATEGY
ABOUT ME
Highly versatile content producer with 10 years' experience creating written and video content for different marketing channels. A content strategist with proven results of increasing user acquisition, retention and engagement across various digital platforms through data analysis. A project manager with strong capacity to handle multiple campaigns and productions on strict timelines. A self-starter adept at working independently and across borders while remaining highly adaptable and hands-on in a lean project team.
PORTFOLIO OF WORK
From bite-sized social videos, host-fronted cooking tutorials, authentic travel vlogs, sleek on-air promos to written articles, these are some of the content formats I've worked on over the past few years. I hope you enjoy my work and I invite you to contact me with any questions.
ARTICLES
Edited and published works on Asian Food Network, Yahoo Lifestyle and Tripadvisor, from branded articles, listicles, recipe descriptors, to event coverage.
Branded Content Writer/Editor (2022-present)
Editor, Tripadvisor (2022)
Writer/Editor, Discovery Networks (2020-2021)
More info here.
CROSSING TIME ZONES
Frequent flyer Ruchdi Hajjar's top three cities - a branded project for Franck Muller in partnership with The Peak magazine.
Editor, Singapore Press Holdings (2020)
Watch here.
THINK YOU KNOW & OMG DESTINATIONS
Interesting facts and events in history retold through a text-driven social video with clean graphics.
Producer/Editor, A+E Networks (2019)
Watch here.
IN THE KITCHEN TUTORIALS
Cooking videos featuring the best of Asian cuisine.
Producer, Scripps Networks Interactive (2015-2017)
Watch here.
TRAVEL AND EAT ADVENTURES
Food recommendations from Asia and beyond.
Producer, Scripps Networks Interactive (2015-2017)
Watch here.
FOOD HERO CAMPAIGN
Talent search for the new face of Asian Food Channel and Food Network Asia.
Producer, Scripps Networks Interactive (2015-2016)
Watch here.
VARIETY SHOWS & COMEDIES
Long form programmes that were broadcasted on national TV and online platforms.
Assistant Producer/Scriptwriter/Assistant Director,
Hoods Inc Productions (2012-2014)
Watch here.
