PUTRI IRAWAN
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EDITOR | PRODUCER
CONTENT STRATEGY
ABOUT ME
Highly versatile content producer with 10 years' experience creating written and video content for different marketing channels. A content strategist with proven results of increasing user acquisition, retention and engagement across various digital platforms through data analysis. A project manager with strong capacity to handle multiple campaigns and productions on strict timelines. A self-starter adept at working independently and across borders while remaining highly adaptable and hands-on in a lean project team.
PORTFOLIO OF WORK
From bite-sized social videos, host-fronted cooking tutorials, authentic travel vlogs, sleek on-air promos to written articles, these are some of the content formats I've worked on over the past few years. I hope you enjoy my work and I invite you to contact me with any questions.
ARTICLES
Edited and published works on Asian Food Network, Yahoo Lifestyle and Tripadvisor, from branded articles, listicles, recipe descriptors, to event coverage.
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Branded Content Writer/Editor (2022-present)
Editor, Tripadvisor (2022)
Writer/Editor, Discovery Networks (2020-2021)
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More info here.
CROSSING TIME ZONES
Frequent flyer Ruchdi Hajjar's top three cities - a branded project for Franck Muller in partnership with The Peak magazine.
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Editor, Singapore Press Holdings (2020)
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Watch here.
THINK YOU KNOW & OMG DESTINATIONS
Interesting facts and events in history retold through a text-driven social video with clean graphics.
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Producer/Editor, A+E Networks (2019)
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Watch here​.
IN THE KITCHEN TUTORIALS
Cooking videos featuring the best of Asian cuisine.
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Producer, Scripps Networks Interactive (2015-2017)
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Watch here​.
TRAVEL AND EAT ADVENTURES
Food recommendations from Asia and beyond.
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Producer, Scripps Networks Interactive (2015-2017)
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Watch here​.
FOOD HERO CAMPAIGN
Talent search for the new face of Asian Food Channel and Food Network Asia.
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Producer, Scripps Networks Interactive (2015-2016)
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Watch here​.
VARIETY SHOWS & COMEDIES
Long form programmes that were broadcasted on national TV and online platforms.
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Assistant Producer/Scriptwriter/Assistant Director,
Hoods Inc Productions (2012-2014)
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Watch here​.
